Many of my clients and some of my friends enjoy selecting a personal style moniker. This is a short and punchy phrase that captures their fashion persona and the style they aspire to.

A style moniker is handy to keep front of mind whenever you’re making a decision about your style, like when you’re editing your closet, planning your wardrobe, purchasing a wardrobe item, or creating an outfit. It keeps you focussed and aligned with your style goals, especially when you have the tendency to stray. 

The moniker should be accurate and reflect your aspirational style, but really, it’s just a guideline that keeps things light-hearted and fun. Don’t take it too seriously.

Over the years, clients, friends and YLF forum members have come up with some clever and funny style monikers. Here are some great examples: Arty Glam, Casual Euro Chic, Urban Warrior Princess, Urban Knight, Glam Gamine, Refined Tomgirl, Elegant Thrown-Together Tomboy, Quirky Urban Waif, Farm Fashionista, Folksy Fab, Playful Dandy, Demure Bombshell, The Duchess Next Door, Casual Kate, Casual Chic, Flamboyant Natural, Boho Modern Minimalist, Avant-Garde Minimalist, Boho Babe, Gothic Chic, Princess of Darkness, Easy Elegance with Edge, Gentlewoman, Business Bombshell, Glam Gamine, Casual Urban Glam, and Arty Eclectic.

If you’ve been with YLF for a while, you might remember that one of my first style monikers was “Trendy Modern Classic.” These days it’s “Urban Polish.” It captures that I live in grungy and casual Seattle, but it’s important to me that my daily outfits are refined, pretty, structured, polished, comfortable, practical, and somewhat dressy.

Take a stab at creating a style moniker, and let us know what it is in the comments section below, or share one that’s been working for you for a while. If you’re unsure and need help, feel free to post the question on our forum. It’s not at all essential to have a style moniker, but you might find the process fun and helpful. And of course, you can change it at any time.