YLF in the Seattle Times

The sun is out, the weekend is long, and my mid morning cup of tea on our deck was extra special today. The reason? There is a fabulous story in the Seattle Times called “Seattle bloggers make their own fashion statements” and YLF is included. 

Janet Tu of the Seattle Times interviewed us for the story a few months ago. Janet had also attended a YLF clothing swap earlier in the year, and photographer Ellen Banner accompanied me on a short shopping trip with one of my clients.

There are two other Seattle fashion bloggers pictured in the article and they look great. Be sure to check out Abiola Akanni of Bora Bora Style and Carolyn Yuen of Hey Pretty Thing. Also look out for forum members Sheila, Julie and Aida in the photo of us walking through Seattle on gathering day. Super cool.

Big thank you to amazing Bei-Jing for being so patient during the photo shoot and for looking her usual glam self. Thanks also to Janet for writing a wonderful article and Ellen for taking fabulous photos (click on the online pictures to see them enlarged).

My favourite part of this article is seeing our YLF muse Rosie pictured with us (online version only) as we show The Times our site at YLF Headquarters. Of course, our little Jasmine is in our hearts and with us all the way.

Janet and I on 34th street in Madrona on the day of the photo shoot.

Fringe Trend: Elbow Patches

Earlier this week I was in H&M and noticed denim shirts, knitwear and jackets with contrasting elbow patches as their design feature. I’ve also noticed that prêt à porter designers are doing quite a bit of patching at the moment. 

Over the last few seasons we’ve seen self-fabric elbow patches come through on leather jackets (see picture 3 below). But the contrasting patch creates quite a different vibe, especially on wools and tweeds. I like it in small doses.  

I bought a charcoal tweed equestrian blazer with bright leather chestnut elbow patches and buttons as this year’s Nordstrom Anniversary Sale that I can’t wait to sport when the weather cools down. I want to wear it with pencil skirts, jeans, biker boots, patent pumps and animal print. I might even throw in some lace. 

The contrasting elbow patch is equestrian and “grandpa-ish”. The self-colour elbow patch is less so. I like both effects, so I’m a yay vote. What’s your verdict?

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Link Love from YLF Members

Dresslover shares a video discussion where 84% of the women admit they put up with toxic friendships. It’s fashion related because it discusses self-esteem and criticism.

Modgrl liked these useful tips for finding a great tailor

Diana loved Tanesha Awasthi’s emerald green and floaty leopard print outfit. Gorgeous! 

Aida was inspired by these colourful origami and origami-inspired shoes. She would love to wear such beautiful works of art.

Cocolion likes the blog Eat, Sleep, Denim and fell in love with bell bottom jeans for petites, which are officially on her wish list for Fall. 

Mrseccentric says that The Creation of Order by Veshoevius is simply the best closet organization post since the beginning of the universe.

Warby Parker sells “Mad Men” type vintage frames online and GoldenPig thinks she might give them a bash after reading about the company in the New York Times.

SueFNQ lives in a hot climate and really likes the La Marquise des Anges line of custom embellished T-shirts on Etsy. The French designer ships all over the globe. 

Inge wants this vintage poster of Audrey Hepburn for her home office. Now I want ALL those vintage posters too! I especially love the one with the doggies. 

StaceyJo stumbled upon j’s everyday fashion, which she feels is precisely that — a good site for everyday fashion. 

Annagybe fancies these Marni Monster Wedges

Carol enjoyed Imogen’s tips on dressing a short waist.  

Kyle enjoyed learning about these two “downsized” journalists who are making lemonade from lemons with their newly launched blog: Pink Slip Style.

Roundups

Simpler Items

This week's list of top picks list is about basic pieces.

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Assorted Items

Items for Summer, both in and out of air conditioning.

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Casual Summer Vibes

This week's top picks are good for a casual Summer vibe.

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Summery Earth Tones

These items are for those who like to wear casual earth tones in warm and hot weather.

Read More

Hints of Spring

Some tried-and-tested winning items to refresh your style for Spring.

Read More

Dressier Items

An assortment of dressier top picks might be just what the doctor ordered.

Read More

Fashion Week Trends Come Alive!

The next New York Fashion Week is only a week away and I’m excited. At the start of each season, there are always classic trends to treasure, new trends to look forward to, and uninspiring trends to wish away. I can’t wait to see what the designers have in store for us.

One my favourite things about the week is thinking about how the runway trends will filter through to retail stores. Sometimes it will happen within a few months and sometimes it takes years before a new trend makes a meaningful dent in mainstream fashion. It is fun to look back on previous weeks and see how the runway translated to retail. The photos in this post are all drawn from the ones we took at Fashion Week last September.

For example, the 5 strong trends I saw at Spring and Summer 2011 Fashion Week (September 2010) are all represented in stores today. 

  1. “Lots of citron, tomato red and bright purple”: Stores are filled with bright red skirts, jeans, trousers and dresses. We have also had our fill of citron and purple. 
  2. “Beige and white will be “the” neutrals of the season”: I haven’t seen a more beige season than this one, and it’s not about to die any time soon. I do like how some beige is being replaced by a rich caramel for Fall. 
  3. “Fun 70’s inspired design details will make their mark”: There are still lots and lots of 70’s inspired blouses, dresses and flared jeans. 
  4. “It’s about contrasts”: This was very true. We saw both maxis and minis, stiff cottons and soft silks, pastels and brights. 
  5. “Move over dresses and skirts, pants reign supreme”: Apart from maxi dresses and skirts, it’s been a trouser and short shorts season. In fact, the great assortment of trouser styles has made me much more of a trouser gal than I used to be. 

The Fall 2011 Fashion Week was held in February this year, and some of those trends are also hitting the stores:

  • Black and cream outfit combinations: I’ve noticed a lot of white, taupe and cream with black in stores at the moment. It’s a crisp way to say hello to Autumn.
  • Red: Express, Talbots and J.Crew are full of bright red product.  
  • Cobalt Blue, Fuchsia and Emerald Green: Check out Shopbop, Asos and Anne Taylor. 
  • Longer hemlines: The below-the-knee midi dress and skirt is finally making a dent and most retailers are showing a midi or two right now. I hope we see many more because my clients and I need a break from shorter dresses and skirts.
  • Subtle 70’s influences: This is an overflow from Summer into Fall and it’s still going strong. Furry vests are bigger than they were last season. 
  • Lace: Check out the Loft for a lace extravaganza. Banana Republic and Elie Tahari have quite a bit of lace too. 
  • A-line and flowing skirts: Check out Express and H&M and brands like Rachel Roy, Asos and Vince Camuto. 
  • Asymmetry: It’s everywhere, and especially prevalent in tops.
  • Front vents on skirts and dresses: There are quite a few examples at Zara right now. 
  • Tapered trouser legs: This silhouette is everywhere, and still more popular than flares. 
  • Colour blocking: It was big for Spring and Summer and is moving into Autumn. Colour blocking bright shades in one outfit is especially on-trend.
  • High necklines: Neiman Marcus is full of high necklines. This was especially noticeable when my client and I were recently shopping there for scooped neckline tops and dresses – and they were few and far between.  
  • Chain strap handbags and clutches: From the Gap, Express and Ann Taylor, to most designer brands, chain handle strap handbags are completely mainstream.

One trend I expected to see more in stores by now is sharp shoulders. That one seems to be staying on the fringes.

As a fashion buyer it was my job to filter and interpret trends, and I love bringing the same thought process to YLF as I try to predict what the near future holds for fashion. I find the trend lifecycle fascinating. Some trends fade and others flourish as we the consumers decide collectively what will make it into the mainstream. You never really know what will happen and that makes it all the more interesting. 

Carlos Miele’s red dress above was my favourite piece at the Spring/Summer Fashion Week last year. We loved it so much that we’re using it as the September cover and therefore as a backdrop to our upcoming fashion week coverage.

The YLF App Comes to Android

A few months ago we launched our first mobile application. At the time we said that an Android version was in progress and today we’re happy to deliver on that promise. Realtime Style Advice by YLF is available in the Android Market!

The app itself is very similar to the iPhone version. There are some small visual differences, but the feature set is identical. You can take a photo, compose your question and post it to the YLF forum where it will appear as a realtime request. Forum members will be able to reply to your question from the web or from the app. Questions posted from the app can include a “yay or nay” poll. For a little more information on the app itself, check out its page in the backstage area.

As with the iPhone app, the Android version is a collaboration between myself and Morgan Belford, with Morgan doing all the programming on the phone, and me doing the design and the server side programming. To put it simply, Morgan did most of the hard work.

As always, let us know if you have any questions, or if you experience any difficulty with the app. The fastest way to reach us is to send a message to our support (if you have a problem) or feedback (if you have suggestions or general feedback) email addresses. Other options are to use the contact form, to send me a private message, or to start a discussion in the forum.

Enjoy!