New at YLF: Member roles and levels

I’m very excited about two new features that we are launching today on YLF. Member roles, which will be a fun way to recognize participation on the site, and member levels, which will help us to tailor the YLF experience to the level of participation of individual members. That probably doesn’t tell you a whole lot, so here are the details from Greg.

This is quite a long post by YLF standards, and strictly speaking, it isn’t essential reading. The new system we have set up for member roles and levels is quite simple and you could easily pick it up over time. On the other hand, if you’d like to immediately get the lowdown on how to earn roles and how your level will evolve as you participate on YLF, then read on…

Member Roles

We deal with some serious issues on YLF. With confidence so inextricably linked to personal style, the discussions that happen here make a significant difference in people’s lives. It is humbling, to say the least, that YLF can facilitate this process.

But it isn’t all deep and serious. It’s also an enormous amount of fun. Some people relax by chatting about sports, or Lost, or Xbox, or the iPad. If you are reading this post, you probably get that same kick out of chatting about fashion and style. It can also be an outlet for creativity, and even a game (the forum challenges are a fantastic example of this).

In that spirit of fun and engagement we are adding member roles to YLF. As you participate on the site, you will earn roles that reflect the things we do here. For example, someone who makes a lot of comments on the blog will earn the “Pundit” role, and someone who writes a lot of reviews in the store will become a “Critic”. Roles are calculated for the last 30 days, so they will go away over time.

Member Roles

The Pundit and Critic roles that I used as examples above are awarded automatically by the system, but there is also a way for fellow members to recognize each other. Anyone who starts a conversation in the forum can award what we call appreciation points for comedy, therapy, wisdom, a confidence boost, or a good solution. These points add up to roles. For example, someone will earn the “Comedian” role if many of their posts are recognized as comedy.

Awarding Appreciation Points

The roles that you receive are displayed on your profile page and alongside your profile picture in blog comments, forum posts and store reviews. On your own profile page you will also see a breakdown of the points you received to earn your roles, but other people won’t see this level of detail.

Member Levels

While roles fluctuate along with your participation on YLF, member levels are based on the sum of all your experience on the site.

We have two main goals with the levels. First, we want to protect members who are active on the forum from new people who sign up with less than pure intentions. The best example here is spam — right now the private messaging system is fairly free of spam and we’d like to keep it that way. Second, we need a way to involve veteran members more deeply in the management and evolution of the site. This will include participation in beta programs for new features and discussions about the future plans for the site (all voluntary of course).

So we have implemented the following simple, 3 tier system:

  1. Member: This is the starting level for everyone who signs up to YLF. As a member you can comment on the blog, start conversations and reply to conversations in the forum, post reviews in the store and set up your profile page.
  2. Active Member: People who participate in the forum will very rapidly get to the active member level. To do so you need to be a member for at least 10 days, start at least 2 conversations and reply to at least 5 conversations in the forum. As an active member you can send private messages, access the member directory, and award appreciation points in the forum in addition to all the things a normal member can do.
  3. Veteran: After an extended period of participation in the community people will reach the veteran member level. Veterans have been a member for at least one year and have accumulated at least 2 permanent roles through their participation.

One thing we would like to emphasize is that in this system, everyone is a member. Some people join YLF only to comment on the blog or review items in the store. Since they are not starting or joining conversations on the forum, they will never reach active member status. This is totally fine. But in order to make a more intimate connection with other members of the community, like sending a private message or browsing through the people in the member directory, they would need to participate more actively in the forum.

You can see your level and the levels of others in the profile page and underneath your profile picture alongside blog comments and forum posts. In the example below, Jasmine earned four roles over the last 30 days and is at the veteran member level. She also has three permanent badges, but these are only displayed on her profile page.

Roles and Level Display

The best way to get the hang of roles and levels is to see them in action. Go to your profile page and see your level and the roles you have collected already (past activity counts, so many people already have quite a few). Then go to the forum and see how this information looks alongside your profile picture on the left hand side of your posts. Finally, go to one of your conversations and try awarding points to other members by clicking the “Comedy”, “Therapy”, “Wisdom”, “Boost” and “Solution” tabs at the bottom of their post. Feel free to experiment because you can click the tab a second time to undo.

For more detailed information on roles and levels, take a look at these help pages:

After you’ve given it a whirl, please let us know what you think in the comments below. A system like this should reflect the values of the community it serves, so your opinion is very important. One specific thing that we could use help with is the name of the “Active Member” level. We’re not entirely happy with this, but couldn’t think of with anything better. Ideally it would be a single word, and convey that these members are more active in the community than normal members. Any suggestions?

Finally, there are bound to be some teething problems so please let us know if you see anything strange.

Fab Find: Rocket Dog Capucine ballet flats

Friend and client Phoebe, who you might remember from our Talbot shopping adventures, was wearing a pair of delicious ballet flats last weekend. Phoebe is nine months pregnant with adorable swollen feet, so when she said these flats were comfortable, I was sold. Phoebe has the silvery cream pair and they looked amazing with her skinny jeans, empire T and cropped chartreuse cardigan. Like Patience, Phoebe makes it look easy to be stylish even as she’s about to pop.

Intrigued by these Rocket Dog flats, I ordered the black and cream checked pair. They are indeed comfortable, and should work for a wider feet too. Not as soft as Me Too’s or Clarks shoes, but they’re also half the price at $44.95 and made of synthetic fabric (great for vegans). Adding a cushioning insole really helps, as does breaking them in a little.

I can’t decide whether I should size down because they feel a little roomy. I’m putting them through their paces so we’ll see if they make the 8-hour mark, but so far so good.

Rocket Dog Capucine

How to put the Spring in your step

Transitioning your wardrobe into a new season means a bit of adjustment, especially when there’s a sudden change in temperature. When the weather changes gradually, you feel more in control of your dressing situation. But when it’s 55 degrees one day and 85 the next, panic sets in.

Panic stricken Spring wardrobes have been quite the topic on our forum over the last four weeks as the weather changed literally overnight in some parts of America. So I thought it would be a good idea to brainstorm ideas on how to make the seasonal wardrobe transition more smooth.

Unfortunately, here in Seattle Spring is still chilly. Our daytime highs in Spring are usually in the 50’s and low 60’s with occasional days in the 40’s (between 7 and 16 degrees centigrade). But a change in outfit mix is essential because I get tired of wearing dark Winter clothes and footwear.

On days when its back in the 40’s – I wear Winter clothing. But on regular Spring days, I like to break out of my Winter clothing mode by making the following changes to my ensembles:

  • White jeans: I’ve discussed this topic to death and won’t bore you with further details.
  • Spring boots: Aside from white jeans with black boots, I do not like to wear black boots or booties in Spring. So I swap them out for white, cream, tan, dove grey and chestnut tall boots. I also wear apple green cowboy boots, tomato red booties, cream oxfords and yellow Converse. I might be in the minority but it’s still too cold to go sockless in Spring, which means no ballet flats or pumps unless temperatures rise into the high 60’s and 70’s (I prefer to go bare-legged with these styles of shoes). On mild Spring days, I’ll still wear knee-high boots with dresses and skirts but leave off the hose. So Spring is still generally about boots, booties and closed shoes for my style.
  • Leggings: As I mentioned above, if it’s in the high 60’s and 70’s, I can wear ballet flats which means that leggings come back in on the scene.
  • Denim clamdiggers and walk shorts with tall boots: A sweet look that always reminds me of Hong Kong streetwear.
  • Lightweight scarves: I wear bright coloured scarves all through Winter, but in Spring the weight of my scarves changes from being wool-rich, to cotton and silk-rich.
  • Shirts and blouses: After wearing warm, long sleeved knitwear for months on end, it’s nice to swap them out for button down shirts and blouses.
  • Spring knitwear: I don’t stop wearing knitwear completely in Spring as I like to wear short sleeved turtle necks and lightweight cotton knitwear. I also wear very lightweight wool knitwear in bright colours.
  • Spring jackets: I have a collection of fully lined, colourful cotton-rich jackets which are quite warm. I also throw in three-quarter sleeved wool jackets in bright colours and light coloured leather jackets on colder Spring days. My denim jacket starts to resurface too.
  • Trench: I alternate between a cream and black trench coats instead of wearing a heavy wool coat.
  • Spring coat: Sometimes I throw on a lightweight bright cobalt blue woolen three-quarter sleeve coat over a dress.
  • Bright belts: Apart from bright cream, I don’t wear bright belts in Winter time. But I like to reintroduce them in Spring. Yellow, turquoise, red, zebra print and metallic shades are favourites.

How you add Spring touches to your wardrobe will vary widely depending on the climate. If you live in a warmer climate, my Spring clothing might be your Winter clothing. Just like my Summer clothing might be your Spring clothing.

How have you put the Spring back in your step this year? Do you feel panic-stricken about your Spring wardrobe? Is it warm enough to wear sandals and ballet flats with dresses where you live? Or are you still wearing warmish clothing and footwear with a Spring vibe like I am?

Roundups

Simpler Items

This week's list of top picks list is about basic pieces.

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Assorted Items

Items for Summer, both in and out of air conditioning.

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Casual Summer Vibes

This week's top picks are good for a casual Summer vibe.

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Summery Earth Tones

These items are for those who like to wear casual earth tones in warm and hot weather.

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Hints of Spring

Some tried-and-tested winning items to refresh your style for Spring.

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Dressier Items

An assortment of dressier top picks might be just what the doctor ordered.

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Nudity and sexuality in European advertising

Warning: the full version of this post contains images that might not be suitable for your work environment.

There is uncensored nudity in European advertising. I’m not referring to X-rated pay channels on TV — it is on public billboards and prime time TV where everyone can see it. The example that always comes to my mind is an ad I saw when we lived in France. Nivea shows a naked woman frolicking through a pretty pasture enjoying her moisturized skin. It’s all quite normal.

Last week in Europe our boutique hotel in Brussels had huge black and white photographs of naked women in the rooms and lobby area. In Zurich, we saw racy advertising in the window of men and women’s store, Burger (image A at the bottom of the full version of this post). In another window a French junior store casually displayed a young gal flashing her breasts. And in Milan I was caught off guard by an even racier wall-sized photo in the sporty Belgian menswear store, Dirk Bikkenbergs (image B).

Aside from my initial gasp at the Dirk Bikkenbergs picture, this type of advertising doesn’t faze me. I don’t think it’s state of the art, but I also don’t find it insulting or vulgar.

America has a different social norm. And nudity in publicly consumed media is illegal. Companies like American Apparel turn this into an opportunity and gain notoriety by pushing the boundaries. But AA’s approach seems cheap and exploitative, whereas the nudity and sexuality in the European advertising seems more sophisticated and tasteful.

How do you feel? Would you be offended to see the images in this post as you walked through Macy’s? Or down Rodeo Drive? Can nude advertising be creative and inhibiting, or is or always inappropriate?

Click here to see the full version of this post, which includes images that might not be suitable for your work environment »

Bloomingdale’s Tote-ally Green design contest

Note: This is a Sponsored Post written by me on behalf of Bloomingdale’s. All opinions are 100% mine.

Reusable tote bags are becoming more and more popular because they are much more environmentally friendly than disposable plastic bags. The envirosax tote has been my choice of reusable shopping bag because it’s practical and attractive. If I’m going to cart around an extra bag, it’s got to be cute and work with my outfit.

More and more designers are creating fun reusable totes because it’s fashionable to be green. And it’s fashionable to wear a fab tote! Bloomingdale’s is giving you the opportunity to be a tote designer, and to win a $2000 Bloomingdale’s gift card if your design is chosen by Rebecca Minkoff and a panel of fashion experts. The winning tote will also be produced by Rebecca Minkoff and sold exclusively on Bloomingdales.com. Second place is a $1000 gift card and there will also be a $100 gift card winner for the best design submitted each day.

The contest will run from April 7th to April 25th. You can use the tools on their site to digitally create a design, or you can create an image using tools on your computer and import it to the site.

To enter the competition go to the Tote-ally Green design contest page. I entered yesterday with the design you see below. If you like it, you can vote for it on the Bloomingdale’s site. And when you create your own design, let’s here about it in the comments below. Good luck!

Angie's Tote

Visit my sponsor: Design your own Tote Contest