Wray is a New York-based company that was founded by Wray Serna who worked at Issy Miyake and Rachel Comey before going out on her own in 2015. Serna describes her collections as “fine art inspired clothing” because her designs are influenced by sculptures and paintings. The result is simple, fun, bold, comfortable, wearable and interesting clothing. Here is Serna in one of her designs with a mask to match.
The first word that comes to mind when I see Wray designs is playfulness. The volume of the silhouettes are modern, architectural, and have a relaxed elegance about them. They make a statement, yet are practical and easy to wear. There are lots of brights and patterns, but plenty of neutrals and solids too. The hand-painted prints in bold colours have a vintage flavour that makes me smile.
The best part about the Wray assortment is its size inclusivity. Many of the items are available from XS to 4XL, and a few to 5XL. Aidy Bryant from Saturday Night Live and TV show “Shrill” – which is a fabulous show! – wears Wray’s whimsical designs to perfection.
When browsing the items on the official site, you’ll see a diverse set of models. You’ll also see Wray Serna model some of the designs. She takes a photo with her phone in front of a mirror at home and posts it as the stock photo. There is something relatable, easy, down to earth, and real about that. Plus I find it compelling when a designer wears their own creations.
Collections are designed and developed in New York but every garment is created ethically at fair-trade operations in India, Hong Kong, and Peru. Production runs are small, exclusive, and all about slow fashion. Prices are not cheap, but seem fairly consistent with boutique pricing. Items are available online and at small select retailers across the globe. I’m drawn to quite a few of the tops, dresses and skirts, and will be keeping the brand on my radar.