We see red at retail every season, and especially at the end of the year. This year, red is having a fashion moment. It’s the colour for Autumn and Winter 2023 and 2024. We’re talking all sorts of reds, from vibrant orangey tomato red, fire engine, pillar-box, claret, berry and cherry red, to garnet, wine, oxblood, ruby and burgundy. You’ll see clothing, footwear and accessories come through in tones and shades of red, and in both warmer and cooler tones.

Hobbs
Suki Jacket
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4
Boden
Iris Snaffle Loafers
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3
Boden
Ellen Ottoman Dress
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2
Mango
Patent Leather Shoes
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4
Mango
Lyocell Fluid Shirt
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1
Shopbop
A.L.C. Foster Pants
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1
Shopbop
A.L.C. Reeve Jacket
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1

Red can be a very strong, bright colour. It’s less loud as it darkens, and is at its quietest in a deep shade of burgundy. Combine various reds in one outfit for a tonal look. Wear the same red head to toe for a monochromatic vibe. Combine it with pastels, other brights, earth tones, and your favourite neutrals.

You might prefer wearing reds in smaller doses, like in patterns, shoes, and accessories. Maybe you wear red at certain times of the year, or in certain wardrobe items. Maybe you only wear a very specific shade of red. Maybe red is a favourite colour, in which case you enjoy wearing a lot of it. Or red is not your colour, so you tend to avoid it.

I LOVE red and have been wearing the colour my whole life. To me it is one of those perfect, versatile colours. An iconic and timeless classic. An orangey tomato red is one of my favourite colours, and signature to my style. I prefer warm reds, but will wear slightly cooler reds too. I also like to wear burgundy. I wear various shades of red together. I wear reds with Dutch orange, shocking pink, blush pink, citron, lime, turquoise, and all sorts of blues and whites. I like red with earth tones too. I’ll wear red in any wardrobe item. For a while, my specs were red.

I adore wearing red throughout the year in seasonally appropriate fabrics and silhouettes. I don’t need red to be on-trend, because I’ll wear it anyway. I feel alive, energized, and happy wearing red. Currently, these are the red items in my wardrobe. There is room for more.

Hobbs
Hackness Wool Jacket
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9
Boden
Classic Belt
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6
Yoox
Furla Handbag
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11
COS
Roll-neck merino jumper
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24

Over to you. Do shades of red feature in your style, and are you happy to see them get some fashionable affection this year?