Fashion trends are society’s imperfect, shared viewpoint on what we think is fashionable right now. Style is different. Style can be inspired by fashion, but it is inherently about individual expression. It’s about doing your own thing, not following others. 

Style is not Fashion

Creating and evolving your signature style is more important than following trends. Your favourites might not be on-trend, but they are always in style. Unlike trends, your signature style has longevity and your personal stamp.

Use fashion as inspiration. Let the trends challenge you and open your mind to new ideas. Instead of letting them constrain your individual expression, harness trends to break out of a rut and take your personal style in new directions.