Straw bags are a classic that’s on trend and having its fashion moment, or what I call a “trendy classic.” Items like straw bags have a timeless and Modern Retro quality, which is what gives them their style longevity. But they become trendy when the fashion world puts them on a pedestal for a while. When the trend has passed, straw bags will continue to look fab, because they’re always in style. 

When a classic like a straw bag becomes a trendy mainstream item, it’s usually refreshed at retail in ways that make it appear new to the consumer. In this case, through a variety in assortment and a refreshed remix of the style in combination with other items.

1. A Varied Assortment

When an item is on trend we typically see a lot more variety in the assortment at retail. More sizes, colours, fabrics, trims and silhouettes add excitement and momentum to the trend. To see this in action, just feast your eyes on what straw bags look like this season in the collection below.

Zara
Raffia Minaudière Bag
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6
Zara
Raffia Basket
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1
Zara
Rigid Handle Tote Bag
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3
Zara
Raffia-look Tote Bag
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3
Boden
Pompom Beach Bag
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1
Boden
Pompom Beach Bag
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1
Zara
Wicker Handbag
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3
Shopbop
Mar Y Sol Ibiza Tote
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2

2. A Refreshed Remix

The modern approach to fashion encourages us to remix a classic in ways that look fresh and new. A straw bag is traditionally thought of as very casual and Summery, but these days we can take them beyond the beach, pool, park and farmer’s market. The right straw bag can be remixed with dressy frocks, jeans, pants, suits, leather jackets and boots. It can go to a swanky dinner or event. It can be business casual appropriate if it’s structured and polished. I’ll be talking about the versatility of the straw bag in an outfit formula post next week, so stay tuned.

Polo Ralph Lauren Lennox Raffia & Leather Clutch

Topshop Floral Tote Bag

I like straw bags, and usually have one in my bag capsule because of their Modern Retro integrity. I look for three things when selecting a straw bag:

  1. Soft straw that does not scratch.
  2. A fabric lining with pockets so that the contents of my bag are organized and not right up against the straw.
  3. A size and shape that isn’t too bulky or heavy.
Zappos
Hat Attack Bamboo Mini
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12

This year, I added a darling little casual straw bag to my swimwear capsule, keeping it small and casual for the beach. The straw is very soft and I love the bamboo handles. I’ll also wear it in non-beach settings with Summer dresses, a new casual lace skirt, white jeans, or patterned pants. Maybe I’ll throw in a cotton pom-pom too.