The largest clothing manufacturer in the United States has taken fashion advertising to another level. Over the years, it has made a point of posing models in highly provocative and overtly sexual positions for its advertising campaigns. Nudity is fine too, and the retailer even went as far as hiring porn stars to showcase a new range of underwear and socks at the end of 2008. I’ve never seen anything quite like it.
The controversy goes beyond risqué advertising. American Apparel CEO Dov Charney has been accused of sexual harassment, and the company is reportedly being investigated by the Securities and Exchange Commission.
Take a look at these eye-catching American apparel ads (warning: this may not be safe for work) and let’s hear your thoughts on this very controversial form of marketing. I’m sure you have a lot to say.