Just over four years ago I moved to America and this is when I first saw holiday knitwear in the ladies area of a department store. And when I say “holiday knitwear”, I mean that quite literally: Bright red, green, blue and gold pullovers and cardigans with snowmen, reindeer, Christmas trees and candy canes appliquéd all over.
I started my buying career in the infants and toddlers department of a chain store, where playful holiday knitwear is adorable. But the thought of adults wearing these items is quite foreign to me. Is this a holiday tradition here in the United States? I’d love to know the story behind this unique fashion statement.