Spring and Summer 2021: Jeans

We’ve discussed directional trends, colour and pattern, and theme and silhouette. Next up is jeans, where we’re absolutely spoiled for choice in silhouette, wash, length, colour and design detail. Milk the extensive assortment if you enjoy wearing jeans. You might like to make a trendier style a new go-to wardrobe essential. Most jeans come in a shade of blue, and fabric weights vary. White, grey, black and acid wash jeans are there too.

Generally, trendy fits and widths are wider, and rises are higher. Lengths are cropped, ankle, the new shorter full length, and floor-skimming full length. Mid-rise jeans are present, but harder to find. The denim can be super soft, and have a little or a lot of stretch. It can be sans stretch and and stonewashed. Or it can be raw, stiff, and with no stretch at all.

Skinny jeans in all their iterations are not on-trend, but they are in style. Please don’t think that the Modern Classic is out and over if you enjoy wearing them. They are only over if you want to move on from the silhouette and change things up. It doesn’t matter if fashion influencers aren’t wearing skinnies, or believe they are unstylish. What matters is that you feel good, attractive and authentic in your outfit.

These are the most important on-trend jeans silhouettes to my eye. Some of the silhouettes are “new”, some have been fringe trending for a while, and others have gone mainstream. Flies are zip-through, button-through, or exposed. You’ll see a lot of ‘80s and ‘90s revival here, which is why some of the styles are referred to as vintage jeans.

1. Relaxed Straight Leg

The ‘90s throwback is the “Mom jean” – I loathe that description – and mainstream. The cut is relaxed on the leg, wide and straight down to the hem, and higher in the rise. It’s not a regular straight leg because the silhouette is more fluid than that. The style is fitted on the seat and hips, so they aren’t boyfriend jeans either. Lengths are usually cropped, although full-lengths are coming through.

2. Balloon or Barrel Leg

These jeans are high rise, tailored on the seat and hips, and voluminous on the legs. The side seams “balloon” away from the thighs and lower leg, which is how the style gets its name. The hems taper back to the leg. Some retailers call them barrel leg jeans. These are roomier and more balloon-y on the legs than relaxed straights. Some versions balloon out more than others. The waist can be straight or pleated. Lantern pants are a close cousin, but sometimes aren’t as structured on the crotch point and hips. To my eye, they are a more architectural version of what we wore in the early ‘80s. They are fringe at the moment, but my guess is that they will go mainstream. The silhouette can work well for curvier thighs.

3. Wide Crop

Wide crops are wider than relaxed straight legs, and wide all the way down to the hem. They are mainstream. Their widths and lengths can vary. Some pairs are streamlined and what I call a “slim wide crop”, and others are dramatically wide like culottes. Lengths can finish at the calf or a couple of inches above the ankle. It’s about wearing them with the right fluid top untucked if you’re not a tucker. A top with a welt or banded hem is a good way to go because it adds some waist definition. Remember that you don’t need to feel and look streamlined and narrow in something to be fabulous. Turn the “long over lean” look on its head and wear “short over wide” to change things up.

4. Bootcut and Mega Flares

Bootcuts that are twenty years old are low rise, which is not today’s trend. The trendy version is with a high rise or relatively high mid-rise, and it’s just gone mainstream. Leg fits for bootcuts and bell-bottoms are streamlined till the knee and flare out to the hem. Hem widths can be subtle or more flared. Mega flares are high rise and wide, or extremely wide, from thigh to ankle.

The lengths of bootcuts and flares can skim the surface of the ground in heels, sneakers, flatforms and flats. Or they can be sported at the new shorter full length with the same types of shoes. Most of my clients who have bought bootcuts and flares recently are wearing them with fashion sneakers, low-heeled boots, and flatforms.

5. Wide Leg

This ‘70s inspired silhouette is high in the rise, fitted on the seat, and wide from thigh to ankle. They are much wider than bootcuts, which are fitted from thigh to knee. Like wide crops, these can make you feel and look wider, and are an acquired taste. I wear my own with pleasure, but make sure that I tuck my tops, wear a welted untucked top, or a shorter top to showcase some waist definition. Otherwise the silhouette is wearing me. Lengths can skim the surface of the ground in heels, sneakers, flatforms and flats. Or they can be sported at the new shorter full length with the same types of shoes.

6. Paperbag Waist

This mega ‘80s flashback is fun if you like to define the waist. The fringe trend is gaining momentum which means that more and more people are into the look. These jeans are high or very high in the rise, and often pleated on the midsection. Sometimes, the paperbag waist and belt is sans pleats, and the tie is quite subtle. Sometimes the style can be worn without the tie. Leg silhouettes vary from relaxed straight and balloon, to wide in the leg. The point is to tuck a top into the waist to showcase the paperbag-waist detailing. It’s a good look for long torsos, and works well for team curvier thighs.

7. Cuffed Hem

Jeans with broad cuffs at the hem are fringe, especially in relaxed, flared and slouchy cuts. Some of the lengths are cropped, while others graze the top of the foot or the ankle bone. The dark washes create a high-contrast cuff, while the low-contrast cuffs on light washes are more subtle. The versions with the high-contrast cuff can shorten the leg line unless you wear a shorter top, so you have to be okay with that.

8. Sailor Waist

The fringe sailor jean is a mid to high-rise wide crop or wide leg with three to four buttons along each of the front side entry pockets, thereby creating an eye catching “bib” on the midsection. The buttons can be tonal and subtle, or bold and shiny. The idea is to showcase the button detailing of the bib by wearing a tucked top. You don’t need to have a flat midsection to wear these. In fact, the bib detailing can be quite girdling, and very flattering with a tucked soft top.

9. Cropped Flare

Cropped flares are mainstream and have been around for at least six seasons. They’re also known as cropped bootcuts, kick flares, or demi legs. They are mid or high rise, streamlined on the leg, and flare out on the hem like a short pair of bootcuts. They are still going strong, and not quite a classic yet.

10. Joggers

Jeans with track pant design detailing are fringe, but gaining momentum. Some have structured waistbands, but most have elastic waists. Hems are tapered and ribbed or elasticated too. It can be fun to pull up the hems to create textured scrunch.

11. Denim Skirts

And last, if you’re not into denim pants, try a denim skirt. Denim skirts can be comfortable and breezy, and to my eye look elegant and fab. They have a vintage and modern retro integrity to them that is appealing. They needn’t be super short and tight if that’s not your thing. They can be knee-length, midi, maxi, A-line and flared. They can have asymmetrical hemlines, and incorporate a little stretch for comfort.

I LOVE the jeans trends. Jeans and pants are the trendier part of my style, so I like to be an early adopter of new silhouettes that tickle my fancy. I steadily add trendy jeans to my capsule to balance out the modern classic components of my style. I wear my trendy jeans for many years, and not just for a season or two. For example, I began wearing cropped flares when they first came out years ago, and I am still wearing them.

My current jeans are in the collection below. I have moved away from skinny jeans completely. Instead, I’ve got wide crops, barrel legs, sailor crops, bootcuts, wide legs, cuffed hems, carpenters, patterns, tuxedo stripes, cropped flares, glitzy front-vented straight legs, and an edgy A-line midi skirt in raw denim. Next up is some sort of pleated jean, trouser jeans, and maybe a little acid wash. I also want to refresh my white jeans capsule with roomier silhouettes since I wore the white wide crops the most last year.

Over to you. Which denim trends tickle your fancy?

Spring and Summer 2021: Theme and Silhouette

It’s trend talk on YLF. Earlier this week I reported on the all important directional trends, and gave a colour and pattern forecast. Today we’re moving on to themes and silhouettes. Some looks are mainstream, while others are fringe. Pick what’s to your taste from the buffet of trends and sport things your way.

Fluidity

Fluidity is where it’s at because fits are roomier across all wardrobe items. Tailored fits are more fluid than the norm. Items have a little or a lot of volume, yet are tailored in all the right places. Body-con takes a backseat unless you’re wearing a tube skirt, bandage dress, leggings, or a tight knitted top with a voluminous bottom. This brings us back to how important practical comfort is for getting on with modern life. Fab that fashion is on our side.

High and Mid Rises

Rises are high or very high. Waistbands finish just under, on, or over the belly button. Flat fronts are as popular as pleats and paperbag waists. The idea is to showcase the waist by tucking, semi-tucking, wearing a short top, or wearing a top or topper that belts in the same position as the waistband of the bottoms. Mid rises are there so do not worry. But they are harder to find than high rises.

Pants and jeans silhouettes are tailored but with lots of movement. Think bootcuts, wide legs, wide crops, slim wide crops, cropped flares, relaxed straights, barrel legs, or carrot leg silhouettes that are pleated up top and tapered at the hems with ample fluidity in the middle.

Shorter Tops

As bottoms become wider and higher in the rise, tops become shorter and/or more fitted so that you can wear the two together with some structure. This is the opposite of the “long over lean” look that has been the benchmark for more than a decade.

Waist Cinching

There was a lot of belting on the runways, all of which highlighted the waist. There were belted tops, jackets, gilets and coats. High-rise jeans and pants were worn with wide belts, and dresses were belted at the waist with a broad belt, ‘80s style.

Sharp Shoulders and Puffy Sleeves

‘80s puffy sleeves and sharp shoulder padded shoulders flooded the runways. I’m not sure this will ever be mainstream again, but if you like the vibe, go for it. Puffy sleeves that are gathered on the crown and tapered at the wrist are completely mainstream, and an easier silhouette to wear in warm weather when toppers are stifling.

Oversized Long Jackets

The ‘80s and ‘90s oversized jacket is back to being completely mainstream. Blazer lengths cover the bottom and hips, and extend onto the thighs. Styles are single and double-breasted, and can be left unfastened. The idea is to wear them with anything, so dresses and skirts across various lengths, full-length and cropped pants and jeans across all sorts of silhouettes, and shorts too. Scrunch or roll the sleeves for structure. A turned-back contrast lining on the sleeve is a nice touch.

Statement Trousers and Jeans

It’s all about bottoms with bells and whistles that are beyond basic. Designer collections are featuring denim a lot more frequently than they used to, and none of the silhouettes are simple. Think of jeans and pants as a statement item and not just a simple essential that fades into the background of the outfit. Jeans and pants have waist trims, patterns, textures, belts, pleats, irregular pockets, tuxedo trims, toggles, hem treatments, panels, and cuff treatments to make them stand out and look different to classic skinnies.

Utility Chic

Think utility jackets, parkas, anoraks, trench coats, carpenter shirts, shirt dresses, cargo skirts, cargo pants and cargo shorts in shades of tan, olive, khaki, brown and denim with utility detailing like drawstrings, tie belts, oversized pockets, topstitching, carpenter loops, canvas belts, and tortoiseshell trim. Finish off the look with brown leather and earthy accents, or remix them with romantic bohemian items for a Utility Pretty vibe.

Cut-Out Detailing

Cut-outs on the waist and midsection of dresses and skirts are an eye-catching and slightly risqué fringe trend. Cut-outs on high necklines and on the sleeves of tops are mainstream, less risqué and easier to wear without feeling self-conscious. These types of design details can be an interesting way to showcase skin if that’s your thing.

Full-Length Bottoms and Cropped Pants

Full-length pants are as popular as cropped pants. Full-length pants are either very long, and skim or sweep the surface of the ground, or they’re at the new and more practical shorter full length that showcases more of your shoes. Cropped pants are cropped anywhere from two to six inches above the ankle bone.

Fits are tailored, fluid and slouchy. Hems are regular, scrunched, frayed, distressed, cuffed or rolled. Fabrics are hard, soft, stiff, architectural or flowing. Think patterns and solids and all sorts of casual and dressy renditions. Hems are tapered or wide, but silhouettes are roomier in the legs if the hems are tapered.

Tailoring and Slouch

Today’s fashion is a wonderful mix of waist-defining tailored silhouettes AND unstructured waist-surrendering silhouettes. Gorgeous tailoring, subtle fluidity, roomy fluidity, and oversized slouch is equally fabulous, so take your pick. Drape, architectural drape, or showcasing the contour of your body — it’s all good.

Relaxed Dressy

It’s very trendy — and practical — to style dressy items in a relaxed way. The Sporty Luxe trend, which remixes a whole lot of formal and refined luxe with sporty accents, is alive and well. Wear dressy dresses and skirts with denim jackets, moto jackets, fashion sneakers, and stompy boots. Combine dressy sparkle with a baseball cap and sweatshirt. Combine a hoodie with pearls and a blazer. Wear dressy trousers with a sweatshirt. Wear a lace top with a sporty Nike skirt. Combine a slogan tee with a dressy jacket. Wear a tailored coat over leggings or joggers, and throw a glitzy chain-strap bag over a slouchy pullover.

Balloon and Barrel Leg Pants and Jeans

These are pants with a higher rise, tailored hip and bottom fit, a roomy leg fit that “balloons” away from the thighs, with hems that taper back to the leg. Some retailers refer to the same silhouette as barrel legs. The waist can be straight or pleated. Lantern pants are a close cousin, but sometimes aren’t as structured on the crotch point and hips.

Midis and Maxi Dresses and Skirts

Skirt lengths are knee, calf and ankle-covering. Most of the silhouettes are A-line and flared in some way for ease of movement. Many of the hemlines showcase some sort of asymmetrical interest. Straight, pencil and form-fitting skirts and dresses are few and far between because it’s all about flow, fluidity, and movement. Tiered skirt and dress styles, bias cuts, slip dresses, all sorts of interesting pleats, and slip skirts look fresh.

Drousers

Drousers are dresses worn over trousers and jeans. The aesthetic is an acquired taste that can look quite avant-garde and architectural when the silhouettes are dramatic and more voluminous. The vibe is tempered when both dress and bottoms are streamlined. You can create a tonal or high-contrast effect between the two items with solids and patterns.

Shirting

We’re talking about simple modern classic shirts in solids and patterns, a cropped version of them, AND a much more bold shirt that makes a statement in terms of silhouette and volume. Think mullet shirts, tunic shirts with dramatic puffed and smocked sleeves, architectural shirts, wrap shirts, front frill point shirts, pirate shirts and poet shirts.

Sheer Layers

Think of fluid, fitted, boxy or billowing blouses, shirts, sweaters, tees and tunics made of see-through fabric or crochet knits. The idea is to layer a tank or camisole under the sheer layer to create an interesting effect. You can layer a jacket or cardigan over the top to amp up the layered vibe.

Hard and Soft Trouser Suiting

Suiting with all sorts of pant silhouettes is huge, and completely mainstream in solids, micro plaids, pinstripes, florals or any other pattern that tickles your fancy. They’re made of breezy hard and soft Summery fabrics like silk, cotton, rayon, viscose, cool wool, and linen blends. Some of the blazers are longer length, but many are regular hip bone length. The idea is to wear a pants suit as a fast-fall-back outfit in all sorts of settings with dressy heels, sneakers, oxfords, sandals, mules, loafers or dressy flats. Combine it with a tee, blouse, shirt, bra top, silky camisole, or cotton pullover. Wear a tailored suit, or a more relaxed oversized suit.

For my own style, I like it all in varying degrees, but will say no thank you to cut-out detailing and oversized long jackets. I much prefer a shorter tailored or trapeze jacket, and long coats. I love pretty sheer layers, all sorts of shirts, statement pants, wide pants and high rises, cropped and full-length pants, midi dresses and skirts with movement, Summer trouser suiting, puffy sleeves, and barrel leg jeans. I like tailored and fluid fits, drousers, and relaxed dressy vibes are my thing. And I thoroughly enjoy wearing the new shorter full-length flared pants and jeans with flats or sneakers and a short or tucked top.

Over to you. Which of these vibes and silhouettes are you feeling for Spring and Summer?

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Spring and Summer 2021: Colour and Pattern

After yesterday’s post on the directional trends that are changing the world of fashion and style in important ways, it’s on to colours and patterns. Remember that colours go beyond wardrobe items to make-up, nail polish, and hair colour. 

Brights

The ‘80s influence on today’s fashion brings with it bright red, orange, shocking pink, shades of yellow, chartreuse, and emerald green. There’s a sprinkling of neon, watermelon and lime green too. If you’re adventurous with colours and have a high affinity for colour mixing, you’ll find these brights easy to remix with neutrals, pastels and other brights. There is an emphasis on bright-coloured footwear.

I also see shades of lilac, purple, orchid and teal coming through, so all is not lost for jewel tone lovers. Teal footwear is on the rise. There is blush, seafoam and mint for pastel lovers.

Blues

Shades of blue in solids and patterns are everywhere, with an emphasis on navy, cobalt, turquoise, light blue, and all washes of blue denim. Acid wash denim makes a nostalgic comeback. Shades of blue are extremely versatile and can be combined with every neutral and non-neutral. Dark blue shoes are mainstream, and light blue shoes are more fringe. Both look smashing with a matching bag.

Neutrals

Since the ‘90s are trending, we’re going to see a lot of black and tan clothing, footwear and accessories. There is a lot of monochromatic black and white dressing. Grey takes a backseat to shades of tan as a nod to the Utility Pretty and Safari Chic vibes. Shades of white continue to exude a modern and fresh crispness, and white footwear is here to stay. Wearing white from head to toe is big too.

Earth Tones

Earth tones continue to trend as a nod to the ‘70s. Think spice colours and all sorts of browns, like mustard, turmeric, burnt orange, cognac, chestnut, saddle, toffee, coffee, cinnamon, milk chocolate, dark chocolate, saffron, taupe, khaki, stone, maize, olive, burgundy, bronze, tortoiseshell, gold, and animal patterns in these earthy shades. Remix earth tones with ANY palette. Personally, I like to cool them down and crisp them up with white and shades of blue. They also look great with solid black.

Pattern Mix

Complementary and clashing pattern mixing has become an important part of our fashion era because it’s one way to be maximal, creative, look interesting, and make wardrobe items more versatile. You can pattern mix in subtle or bold ways. These days, most patterns can be worn together if there are cohesive elements in the outfit pulling the look together. Patterns that share the same colour palette are generally a good match and easiest on the eye.

Bohemian and Botanical

Colourful ‘70s bohemian patterns and paisley are popular in dresses, scarves and tops. Tropical and botanical patterns are a nod to ‘90s Safari Chic, which is when we saw leaf and foliage patterns galore. These patterns can be bold or subtle, and neutral or non-neutral.

Polka Dots and Interesting Stripes

Polka dots and stripes are as strong as ever. Polka dots in all sorts of variations are trending, although I think of them as an iconic classic in two-toned symmetrical neutrals. Large, small, irregular, symmetrical, neutral, non-neutral, two-toned, multi-toned — you name it and it’s there. Sport a polka dot accessory if wearing polka dot clothing feels off.

We see horizontal stripes in all sorts of classic iterations every season. Boring to some, and signature to others. Stripe variations are also coming through. Think pinstripes, variegated stripes, vertical stripes, multi-coloured diagonal stripes, and stripes remixed with other patterns.

Florals, Tie-Dye, Gingham

It wouldn’t be a ‘90s inspired season without a good dose of dainty ditsy and Sanderson florals. The ‘70s influence brings a good dose of tie-dye. Gingham makes its preppy ‘80s comeback, and abstract florals are very now. You’ll see these types of patterns make their biggest statement in dresses, blouses, skirts, soft flowing wide pants, tailored pants, and scarves, both in dressy and casual renditions.

Columns of Colour and Tonal Dressing

Wearing a column of colour means wearing the same colour from head to toe. It can be ANY colour, so neutrals and non-neutrals. Tonal dressing means wearing an outfit made of items that fall within the same colour family, or are close together on the colour wheel. Again, these colours can be neutral or non-neutral. It can mean wearing different tones of one colour like blue. Or it can mean wearing colours that are quite similar like various shades of red and berry from head to toe.

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I like the bright non-neutrals of the season, and the emphasis on white as a neutral. I love wearing bright columns of colour, and plan to wear a Spring and Summer column of citron when I find the right citron bottoms or dress. I enjoy tonal outfits that combine brights like red, orange and shocking pink. I like pattern mixing, and wear many shades of blue. And my thumbs are up for polka dots, stripes, gingham, and abstract florals.

Over to you. What do you think of the season’s colours and patterns?

Roundups

Simpler Items

This week's list of top picks list is about basic pieces.

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Assorted Items

Items for Summer, both in and out of air conditioning.

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Casual Summer Vibes

This week's top picks are good for a casual Summer vibe.

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Summery Earth Tones

These items are for those who like to wear casual earth tones in warm and hot weather.

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Hints of Spring

Some tried-and-tested winning items to refresh your style for Spring.

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Dressier Items

An assortment of dressier top picks might be just what the doctor ordered.

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Spring and Summer 2021: Directional Trends

Welcome to trends week. This is the first of five posts discussing the next six months of trendy fashion. Breaking things up into five separate posts makes the info easier to digest, and we can talk trends all week in the comments section and the forum. 

These days you will see it all on the runways of fashion week, which reflects the enormous diversity of fashion silhouettes and outfit combinations. The variety is chaotic and quite overwhelming, but important themes and looks do emerge. Some will become mainstream, while others will stay fringe.

Some trends are gloriously impactful and change the direction, face, and image of fashion and style altogether, moving the industry forward. I call these mega shifts directional trends. Here are the most important ones I see coming through in fashion.

1. Sustainability and Ethics

The heightened awareness of reducing our carbon footprint and saving our planet has the fashion industry on its toes. Ramped up efforts to trade, manufacture and sell more sustainably and ethically have become a prerequisite for most designers and retailers. This is a very good thing. Using recycled nylon, plastic and polyester is a lot more common than it used to be. Using up fabrics in stock rooms, producing vegan and bio-based materials and fabrics, minimizing or banning real fur, upcycling clothing and accessories, creating circular economies for cleaner production practices, and recycling fabric waste are all well on their way to becoming the norm.

Making perfect sustainable and ethical wardrobe decisions is extremely complex. There are no easy solutions, and many compromises. But we have to think about sustainability and ethics because the problems won’t go away unless action is taken. Every small action counts, even if it’s just to ease your conscience. So these days, you have to reflect about what sustainability and ethics means for you and your style, and be vigilant about the actions that you can manage regularly. Sustainability means different things for different people, and some can manage it more easily than others. It’s not a contest, so by all means compare, but do not despair. As long as you’re making a point of being sustainable and ethical your way, it’s a good thing.

2. Style Freedom

Style is as liberated as it has ever been. There are no rules, and no one way to look stylish. You don’t need to fit into a particular box to look and feel fabulous. The idea of a dated wardrobe item is in itself a dated concept because every silhouette and proportional mix can look stylish if it is worn with conviction, confidence, ease, and is a good fit.

Trends are no longer seasonal and fads no longer exist. Regular trends are becoming harder to define, and at some point they will be irrelevant. That’s why creating a signature style and evolving it over time in small or big ways is the way to go. Wear the newer trends, don’t wear them, remix them, repeat them, reinvent them — it’s all good. Do your own thing, and enjoy the freedom to express fashion and style in a way that works best for you.

3. Diverse Aspirations

In terms of being accepting, representative, and welcoming of all humankind, the fashion industry has a long way to go. But the industry is more diverse than it used to be, which is a step in the right direction. Slowly but surely, we’re seeing models of varying ages, ethnicities, and body types showcase fashion and style. Gender fluidity is a lot more recognized, and beauty in all its forms is making a stylish statement. Size assortments are not perfect, but are becoming more inclusive.

4. Practical Comfort

Before the global pandemic, our fast-paced world expected us to travel at the drop of a hat, multitask, and work long hours. Our current COVID lifestyles don’t include much travel, but practical comfort is arguably even more important. That’s why it’s trendy to wear fashion or athletic sneakers with anything, and to throw on leggings with a blazer, dressy bag, and glam jewellery. Unstructured clothing, Athleisure items made of technical fabrics, Sporty Luxe outfit vibes, elastic waists, fabrics with stretch, machine-washable workwear, clothing with hidden pockets, dressy flats, puffer coats, and the oh-so-popular juxtaposition of remixing casual with dressy pieces continues to make a strong statement in today’s fashion. And accessories like masks have become an integral part of many outfits.

5. Classics and Icons

Designers and retailers are making a point of giving modern classics and iconic items their fashionable moment. They are remixing them in new ways to prevent boredom and showcase versatility. Wear a dressy trench coat with joggers and sneakers. Throw on a blazer and Dr. Martens with anything. A baseball cap, denim jacket, and Chucks can work with a cocktail dress. A pencil skirt can be worn with your varsity sweatshirt and Birkenstocks. This trend is promoting sustainability because wearing an old item in a new way can be better than buying a brand new item.

6. Happy Tension

The tension between opposing trends is more apparent than ever. There is chunky and refined footwear, dressy remixed with all sorts of casual, heels and flats, brights and neutrals, body-con and slouch, soft romance and tough edge, old and new, and all sorts of polish that lives happily with a “rough around the edges” appearance. Natural vibes are as popular as unnatural ones. Structured outfits are as fab as unstructured looks. Volume is friends with its streamlined opposition, and cropped lengths are as great as full lengths. Pointy toes are as important as square toes, stilettos look just as fab as block heels, and maximalism shakes hands with minimal looks.

This type of happy trend tension creates fashion diversity and reinforces doing your own thing. It gives looks a higher longevity factor, making it harder and harder to call an item “dated”. These happy tensions support sustainability, and our need to be as diverse in fashion as we can be.

7. The ‘70s, ‘80s and ’90s

There is something extremely compelling about these decades of fashion, which is probably why they keep on coming through and influencing today’s fashion so strongly. With respect to silhouettes and outfit combinations, you’ll see a strong flashback to the ’90s. But since the early ‘90s were a meaningful nod to the ’80s, and the mid ‘90s had lots of ‘70s appeal, I see it as more of a flashback to three decades instead of one. This is another nod to sustainability, because it’s hip and fashionable to thrift and wear vintage items that are several decades old instead of passing them on as dated looks. Levi’s has a site dedicated to pre-owned and pre-loved jeans, and the second-hand luxury handbag business is booming.

8. Personal Slogans

Designers and retailers continue to use their influential platforms to make statements that are important to them and their brand. Many of the messages are political, but sometimes they’re light-hearted, funny, and take the mickey out of the ridiculous fashion industry. Slogans about feminism, gender equality, politics, and climate change are not uncommon, as are sentimental slogans, humourous expressions, and graphics that pull at your heartstrings. The trend is something we can incorporate into our own styles by wearing slogans and outfit combinations that showcase a personal message. It can be subtle or bold, and executed your way.

It’s important to remember that despite what’s happening on the runways or in trend forecasts, retailers will continue to supply the market with items that perform well at retail. Items will stick around for as long as consumers will buy them. Designers do not have the power to control trends as much as we do collectively as consumers. We are the ones in control.

Wildfang The Essential Camo Shacket

Wildfang The Empower Houndstooth Slim Crop Pant

Fashion News Roundup: February 2021

A new activewear collection, H&M’s new collaboration, and other style news that caught our eye this month.

Fun Fashion Fact

Did you know that the Levi Strauss company hired Monika Tilley to design the US team parade uniforms for the 1984 Olympics; “they marched in cowboy boots, stetsons and blue jeans, with red cuffs.”