I’m Greg, Angie’s husband and her partner in YLF. It was on a flight from New York to Seattle in late 2005 that I said to Angie “you should start a blog”. Angie said, “what’s a blog?”, and our style and technology collaboration was born.

I grew up in Cape Town, South Africa, and started programming when I was 13 years old. After a bachelor degree and Ph.D. in Electronics I spent a fun decade building machines that mimicked aspects of the human visual system for industrial, medical and mining applications. I then had the privilege to do an MBA at the awesome INSEAD business school near Paris, and moved on to Microsoft in Seattle where I worked in a variety of business and technical roles relating to consumer electronics and mobile software.

I designed and built YLF and it was enormously fun and rewarding. These days I help to maintain the technology platform. My day job is Chief Product and Technology Officer at ExpertVoice. We make a software system to help consumer brands create a successful advocacy marketing program. You can also find me on Twitter.