B New York is a responsible, eco-friendly, and ethically produced women’s wear label made from sustainable materials. The brand believes that less is more, that clothing should be modern, timeless and last for more than a season, and that you shouldn’t have to sacrifice beauty for sustainability.
Their motto: BE EFFORTLESS. BE CONSCIOUS. BE YOU.
B New York tries to incorporate organic and recycled materials such as up-cycled plastic bottles and containers into its collections whenever possible. This in turn helps reduce energy consumption, water usage, and greenhouse gasses. The brand shares that it uses recycled polyester, recycled trim, and organic natural fibres in its garments, and is committed to environmentally conscious manufacturing practices.
I see a whole lot of casual, comfortable, and neutral fabness in the brand’s handwriting. I see interesting garment detailing, simplicity, and a likeness to Eileen Fisher. Items are relaxed, mostly fluid, mostly solid, quite drapey, and sometimes oversized. They look versatile and appropriate for a casual or smart casual lifestyle, and a retired or work-from-home life too. That said, you can dress up some of the tops and toppers for a less casual vibe. You can add a maximal outfit support act to the simple integrity, if that’s more your cup of tea.
Sizes run from an XS to XL, making the brand less size-inclusive than I had hoped. From some of the reviews, toppers run big, so you might need to size down. The brand is available from its own site, and at Macy’s and Bloomingdale’s. Prices are a little more than regular US chain stores, but items do go on sale, and especially at Macy’s. Items are less expensive than Eileen Fisher, but they don’t do petites. Alek Wek is the brand’s ambassador, and I enjoyed her musings.
I really like the look of the cotton Tie-Sleeve High- Low Top, which reminds me a bit of a COS vibe. It’s a style goal to add more white Spring and Summer woven tops to my wardrobe so I ordered it. It’s voluminous, but with structure in all the right places, so I was hopeful it would work. But I needed a size down, which they do not offer. It was gorgeous and well made. Nice fabric, great sleeve detail, and quite architectural.