Warp + Weft is a family-owned business that produces sustainable and ethical denim direct-to-consumer for women, men and children. It claims to be the cleanest vertically integrated denim company in the world right now. This is particularly impressive because denim is a hard item to produce sustainably because of the environmentally harmful bleaching process and its decadent use of water. From growing cotton, to dyeing and laundering the finished product, the water footprint of blue jeans is very high.
Yet look at what Warp + Weft have accomplished:
“A traditional pair of jeans takes 1,500 gallons of water to make, but a pair of Warps requires less than 10. Beyond that, we treat and recycle 98% of the water we do use. We also skip the environmentally-harmful bleaching process by opting for cutting-edge Dry Ozone technology, making us fully compliant with International Social and Environmental & Quality Standards.”
They are vertically integrated, which means they oversee the process from fibre to finished garment, allowing them to cut out third-party markups, produce sustainably, and achieve a quality product efficiently at a reasonable price. I’m not sure where the production facility is located, but the cotton, tencel and lycra come from the US. The company is also committed to ethical practices, fair wages, reasonable work hours, and positive working conditions. You can read about their factory here.
Every item in the women’s assortment is available from sizes US00 to 24. The range includes maternity, petite and tall sizes. The men’s assortment includes a variety of inseam lengths from 28 to 36, hard-to-find in-between waist sizes (31, 33, 35), and extended sizing up to a 48 waist.
Browsing the ladies section I see simple and versatile denim silhouettes. They look like a basic, minimal, no-nonsense wardrobe essential. Some styles are classic, and others more on-trend. Dress them up or down, let your tops, toppers and accessories do the talking, and get on with your day with comfort and confidence. That’s a great dressing formula if you’re a jeans wearer.
I haven’t seen the items in person yet, but their fabric composition suggests that the denim products are soft, a little stretchy, robust, and probably comfortable. Their fits seem to work well for straighter and curvier body types. Prices are under a $100 per item, and I like seeing the diverse set of body types across their website.
I see some great jeans and a denim jacket for hubs Greg, and I rather fancy the vintage high-rise straights in that shade of coral for myself. When we are next shopping for jeans, I’m curious to try this sustainable and ethical brand. How about you?