As I mentioned in a recent Spring and Summer trends report, emerald green is having its fashion moment. You can see it come down the runways in full force on my Pinterest board. Some call it jade, Kelly or grass green. It’s brighter and warmer than an earthy forest green, but less warm and bright than a sour apple and lime green. It’s darker than a pastel mint, and less muddy than sea foam and sage green.
Emerald green has hit US retail across a range of wardrobe items. I saw even more green in Dutch stores a few weeks ago. Emerald green can have blue or yellow undertones, making it colder or warmer respectively. The collection shows a range of new-season emerald items, items with emerald trim, and emerald patterns.
Emerald isn’t that popular with my friends, family members and clients, although it is represented in their wardrobes. Clients tend to wear bright purple, pink, cobalt and poppy before they wear emerald green. They’re also more likely to wear it in a pattern, as a trim, or as an accessory rather than a solid clothing item. That said, some brunette, auburn and red-headed clients love the shade of green, and wear it with pride and panache.
I like emerald green and think of it as a preppy ‘80s colour, an Irish colour, and a colour with a sporty integrity. I wore a lot of it in the mid and late ‘80s. I don’t have anything emerald green in my wardrobe at the moment, but that might change. I like it best in a pattern, but am open to wearing it again as a solid. I prefer apple and lime green, and usually choose those over emerald green, but I’m definitely open to emerald green. How about you?