Former model and beauty entrepreneur Linda Rodin (65) stars in The Row’s new Pre-Fall 2014 lookbook. According to the silver-haired style icon, designers Mary-Kate and Ashley Olsen selected her to be the face of their high-end luxury line “for her age”. The decision to feature older models — Linda is joined by Esther de Jong (39) and Ursuall Wallis (age not disclosed) — is applauded in the fashion world and blogosphere as another step in the right direction towards more diversity and the end of ageism in fashion campaigns. It’s an especially important season for the brand as it will open its first store in Los Angeles this Summer, meaning that the clothes in the racks will be from this collection. Quite risky, it is said, to use older models at this point then, and a sign that the designer duo is committed to celebrate style at all ages.

According to, “the sisters were influenced by images of older men and women at work in their gardens”. The collection consists of sophisticated, simple pieces in black, grey, brown and ink blue with a focus on superb fit, sumptuous fabrics and ageless elegance.