Time for early Spring break! I enjoy researching trends for the next season. Observing couture collections at Fashion Week is always the starting point. The next step is obtaining information from top French trend houses like Promostyl and Premiere Vision. I used to deal with Promostyl when I was a fashion buyer, visiting their head office in Paris regularly. Working with their teams was always an impressive explosion of creative energy.

Information about the upcoming fashion season from trend houses is usually only available to you if you’ve paid for their services. Luckily, this site is displaying some of Promostyl’s Spring and Summer 2010 story boards. The joys of the Internet.

Good old Pantone publishes a free fashion colour report each season. It’s well illustrated, simple to understand, and to the point. The general colour direction is in line with what I’ve managed to piece together from various sources.

But we differ on the “it” colour for Spring 2010. My bet is on newcomer “violet”, but Pantone maintains that “turquoise” is going to be the colour of the season. I’m sticking with violet because there is going to be a 90’s fashion revival next season and shades of deep lilac and light purple were big back then. Hope I don’t have to eat my words.

Pantone’s palette for Spring 2010