I was intrigued when a friend passed along the link to heelarious.com. It’s a site that sells high heeled shoes for infants 0-6 months old. Absurd.

But it’s not quite as ridiculous as it sounds. The shoes are completely soft and collapse with weight. They are decorative and true “sitting shoes”, not meant for walking. They’re available in a variety of colours and retail for $35.

I laughed at this idea. My first department as a fashion buyer was babywear and I wondered whether I’d have bought in heelarious shoes as part of the store’s collection. I don’t think so. These peds (on the left below) look a little witchy and vampish. Perhaps they could be cute as part of a Halloween costume along with jail-bird striped stockings, a black frock, pointy hat and broomstick.

The invention is creative though. And in moderation, high-fashion clothing can be very cute on babies and children. I remember making a dear little Levis denim jacket part of my Autumn Infants range one season. It was utterly adorable. But our child would not sport her first fashion heels at this age. If baby had to match Mummy’s black patent heels, she’d wear the little flats on the right below.