Ecovero is a sustainably produced viscose fibre made of wood pulp. The natural fibre was developed by an Austrian company called Lenzing AG, hence it’s also referred to as Lenzing Ecovero Viscose. The fabric is manufactured in a closed‑loop process where 99% of the chemicals are recovered and reused, significantly reducing environmental waste. 

I bought the Rails Josephine Jaguar Print Button Up Blouse on the this year’s Nordstrom Anniversary Sale. Lightweight, silky‐soft, breathable, and very comfortable. It feels absolutely heavenly against the skin, so I assumed it was a high quality cotton. Turns out it’s 100% Ecovero Viscose. Despite the lovely drape and yummy soft texture of 100% viscose items, I’m weary of wearing them because in my experience they crease terribly and shrink in the laundry.

I love the blouse, and since our Yorkie Jo’s full name is “Josephine”, I had a hard time returning it. I am sentimental that way. I took it as a sign to test the new fabric. I wore the blouse a couple of times and it didn’t crease, outperforming my linen and poplin tops. I washed it in the machine in cold water, air dried it on a hanger, and pressed it when it was dry. No shrinkage and very easy to press. Impressive.

100% viscose has come a long way through fabrics like Ecovero. I’m a convert and highly recommend this new-to-me natural fibre. It also works well blended with other fibres, both natural and synthetic.