Spring 2007 promised us an explosion of bright colours. While we’ve seen smatterings of yellow, cobalt, coral and green clothing, there’s still a fortune of black, white, brown and beige around. A substantial part of the colour for Spring in American retail stores is represented by accessories rather than clothing.
As a lover of bright colours, I’ve felt a dash disappointed. After two back-to-back strong Black & White seasons (Spring and Winter 2006), my clients and I have been champing at the bit for anything that’s not a neutral. US retailers J. Crew and Macy’s have been colour leaders this season along with Spanish stores Zara and Mango; but I still feel that Spring could have been more colourful.
I spoke to a few major chain stores about my disappointment. Their feedback was unanimous: American retailers have often “overdone” bright clothing in the past and reams of rainbow coloured items have found themselves on markdown rails as the result of poor sales. So fashion buyers are cautious this time around. Still, the likes of Ann Taylor, The Loft, Nordstrom, The Gap, Banana Republic, The Limited and Express reassured me that brights like red, turquoise, yellow, blue, green and pink would surface in May.
Part of my shopping faith was restored at Express yesterday as rails of brightly coloured walk shorts, blousy tops and camisoles were being unpacked. Hold on to your fashion dollars for a week or two if it’s colours that you’re after. Brights are on the way in May.