The colour of an item is the most important part about it. No matter how suitable a garment is in terms of fit, silhouette, quality, fabrication and price, if the colour isn’t right, you probably won’t purchase it. Colour can make us feel happy, sad, confident, blah, tired, serious, playful, anxious or alluring, because it stirs up a myriad of emotions. Colour is POWERFUL.
On this Labor Day, we’re going to talk about colours that make us happy. First some general observations about my clients. Cool jewel tones like eggplant, amethyst, teal, magenta, orchid and fuchsia make many of my clients happy. So does an assortment of cool blues, cool greens and rich burgundies. Black, silver grey and charcoal are amongst their happy colours too.
Greg’s happy colours are black, ink blue, navy and dark grey. To some extent chocolate brown makes him happy, but in much smaller doses.
Sour brights and white make me happy. When I see items in tomato red, watermelon, citron, apple green, turquoise, shocking pink and all shades of white, my heart goes pitter patter and I’m filled with joy. For a split second I want those items no matter what! Ink blue, light blue, Dutch orange, coral and blush pink make me happy too, but not to quite the same extent as those sour brights.
Over to you. Which colours make you happy? Do you have more in common with my clients, with Greg or with me?
