Hyperallergic, an art magazine I subscribe to, has a take on it that reflects very closely my first impression. I won’t go into details lest I get political, but in the USA, where Pantone is based and has the largest influence, to many people the choice feels tone-deaf at best. https://hyperallergic.com/pant.....newsletter
These choices can seem arbitrary and capricious, but there are always cultural influences around the choice. From Wikipedia:
“The selected color purportedly connects with the zeitgeist; for example, the press release declaring Honeysuckle the color of 2011 said "In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues.’ The results of the meeting are published in Pantone View, which fashion designers, florists, and many other consumer-oriented companies purchase to help guide their designs and planning for future products.”
Interestingly, “Color of the Year” has only been a thing for 25 years, even though Pantone has been in existence long before that. In my design career, I spent a small fortune on their products as the industry standard for accurate color in printing and manufacturing.
Sometimes a color is just a color. But I am also skeptical.
At least some of the memes have been quite funny!
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