The first permanent Everlane store, a new Birkenstock project, the next H&M designer collaboration, and more style news that made headlines in July.

Fun Fashion Fact

Did you know that it’s not Cyber Monday that is the biggest day for online shopping. This title belongs to Singles’ Day, a Chinese holiday celebrated on November 11. On this day, single people are enouraged to send gifts to themselves, and in 2016 the event broke all previous records with $17.8 billion in sales.