What lies behind our fascination with these wardrobe lists?

I read about Madame Chic and immediately try to think of limiting my wardrobe to 10 items (plus those three dressing gowns, of course). I read Ines de la Fressange prescription for her "must haves" and immediately start thinking I need beaded sandals in case I get invited to party on a yacht in the south of France. I see Harper's Bazaar's list and realize I don't have a suit and start thinking "WARDROBE HOLE--MUST SHOP", even though I haven't had the slightest urge to wear a suit for the last ten years. I get fixated on Vivienne's capsules, thinking that I need 5 black items and 5 red items (at least I think it was 5, maybe 6?) plus a Hermes scarf and then I'll never have to worry about what to wear for the rest of my life.

Even marketers have got my number with their pitches on "THE Dress", or "THE Pant" which makes me immediately think my current wardrobe is inadequate without that item.

Suz's comment on Jennifer Scott's ability to get a book deal on the concept of a 10-item wardrobe made me sit up and start thinking. Truly, even for a minimalist wannabe like me, the concept of only having ten items to wear is ludicrous. As Scott's videos show those "extras" really start to add up. But why is there such a market for this nonsense?

Can anyone tell me how I can break the spell of "The List" and quit supporting these people? Or am I doomed to always thinking that my current wardrobe is inadequate?