Speaking of the sweater , which is from Old Navy……I was in the b&m store yesterday doing an online return and saw a pile of “ my” sweater . And it occurred to me that retailers like Old Navy work for me in a vacuum , where I can just look at the specific item without seeing it in the context of a chaotic store . I wouldn’t have even looked at it in that store - too much other product was stacked around , half of it unfolded , and the general lack of ambience is a huge turn off . But seen isolated on the website , I can analyze it for what it is . This is the exact opposite of what happens when I shop on , say , CM’s website . Nothing looks interesting or appealing , but get me in the store with it’s skilled and creative merchandising , and I’m loving it all .
