I like the pairings with the sneakers in the sidebar photos of the link you provided. I've recently taken to wearing sneakers regularly and I just wear them in place of my regular footwear. For example, if I was going to wear an oxford, flat, or flat bootie with an outfit, I'll try the sneaker instead. I also think they look better with a bare ankle, but I'll also wear them with full length jeans for a very casual look.
Strangely, I am not able to wear them with joggers or sport pants comfortably. The look veers too gym-clothes for me. I haven't been able to get behind the sporty-luxe trend...I like how it looks, but not on me.