"When the market analysts clearly state that these retailers - GAP, JCrew, BR and now Anthro are not giving the consumer what she wants, why do the stylists, designers, creative directors and buyers get to keep their jobs? It's a difficult job for sure, but it also isn't rocket science."
Hmm, maybe it IS rocket science, trying to unlock the wallet of a baby boomer consumer who gets her fashion fix and inspiration from a global array of online sources.
I mean, just because I have the world at my fingertips and my own ideas about what I want can change weekly, why should it be so hard for a buyer or designer to know what will entice, or bore, me this September? And--message to designers and retailers--my cohort isn't interested in dressing like an "old person" despite our advancing years, so toss out those "classic", but boring, looks. But, on the other hand, please remember my shape has changed, so put an elastic waistband in that pair of leather pants and design that pair of kicka$$ shoes to fit a granny foot with its bunions and fallen arches.
Those are my "simple" demands, but can I add I also want a consistent sizing across brands, of course based on MY particular shape (a skinny-hipped, long-torsoed, short-legged IT with broad shoulders--what is that screaming I hear in the wings?) Oh, and please remember my budget, because I'll not enter your store if I can buy a similar item at 1/3 the cost down the street from H&M or Old Navy. I know the quality might not be there, but, at these stores, I don't expect it. From you, though, as a "mid-range" store, I want silk and cashmere for only a few dollars more--but, please, keep those shipping charges down, give me unlimited refunds, and frequent sales.
It's not rocket science, you know.
