Frankie4 is an Australian footwear brand founded by podiatrist Caroline McCulloch. It’s built on the idea that people deserve shoes that look stylish and feel amazing. Each pair features the brand’s exclusive “Sole Hero” footbed. This feature cushions the heel, supports the arch, and eases forefoot pressure. Uniquely, styles like boots loafers, flats and sneakers come with custom inserts so you can personalize your fit.
Below is an example of the customizable fit pack that accompanies many of Frankie4 styles. It gives the option to custom-fit and personalize your pair. Whether your feet are wide, narrow, or somewhere in between, or even different from each other, this pack is designed to adapt. For example, narrow feet benefit from slipping a forefoot cushion under the front of the full-length footbed for a snug fit. Wide feet, including those with bunions or neuromas, will benefit from the half-length footbed, which maximizes volume in the front of the shoe while maintaining soft arch support. Furthermore, you can remove all the inserts and put your own orthotics into the shoes.
Frankie4 are not low-cost shoes. Although they are cheaper than Paul Greens, and go on sale. Their styles are clean, beautifully made, comfortable, and on the classic side of the fashion spectrum. Trendier designs come through too. The brand is also committed to responsible materials and ethical production, which you can read more about on their site. Footwear is manufactured in Brazil and Vietnam.
There are only two places you can get Frankie4 shoes in Seattle. At Nordstrom and at their brick ’n mortar store in one of our malls. Apparently it’s the only brick ’n mortar store outside Australia and New Zealand. The sales assistants are very knowledgeable and know their products. The service is excellent, and you get a 15% discount on your first order. Frankie4 has become a go-to brand for some of my clients. The comfort levels have been game changing because of the customization options and Sole Hero footbed.
I bought the Frankie4 Nina Boots in light brown. They don’t typically offer half sizes so I sized down. The sales assistant effectively customized the fit of the boots for my narrow and low volume feet. The boots fit very comfortably and look sharp (see me wearing them in the forum). The supportive and cushioning footbed is phenomenal. They are the perfect shade of brown for my style, which has been hard to find. Gorgeously modern classic with a slight western vibe. Since these yummy boots also satisfy my need for cowgirl boots, I feel very sorted. I FINALLY have dead right brown boots.
