While attending the International Consumer Electronics Show in Las Vegas, Belinda Lanks noticed a new trend: Marketing wearables as a way to alleviate the anxiety of overextended, hyperconnected women: “Unfortunately, playing on women’s anxiety — about our bodies, our hair, our skills as mothers, our professional ambition — is effective. Women’s magazines are expert at this; so is the fashion industry. It’s disheartening to see an additional industry piling on, but it’s not a dumb strategy.”
Venture Beat, who also attended the gadget convention, reports that “many wearables makers remain very focused on the technology and the market opportunity, but not focused enough on the long-term wearability of their devices.”
In the meantime, gadget rental company Lumoid is launching a new programme that allows you to try out five fitness trackers of your choosing for a week. Not a bad strategy.
Fab Links from Our Members
UmmLila reports that David Bowie turned 68 last week. She enjoyed Vogue’s tips on how to get the eternally cool look of David Bowie 2 different ways.
Suz thought Bowie fans might also enjoy this “head-turning” gif that shows 50 years’ worth of the singer’s hairstyles.
La Belle Demimondaine tried out the KonMari method from Marie Kondo’s book “The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing“. La Belle tackled her wardrobe and found the process life-changing.
Net-a-Porter is revamping the Levis 501. Angie says she is SO in.
Angie also lets us know that over at Already Pretty, Sally is providing tips on how to make a grown-up style fun and unique, and how to take proper care of wool garments.