- Twitter is testing mobile e-commerce service, with Burberry being the first fashion brand to jump on board.
- Levi’s is branching out into body-shaping denim with its new Totally Shaping Signature jeans with tummy-slimming panel.
- Jane Birkin is auctioning off one of her namesake Hermès bags on eBay for the charity Anno’s Africa.
- Uniqlo is bringing back +J: 42 “greatest hits” from the Jil Sander collaboration will hit the stores this month.
- Kate Lanphear becomes the new Editor-in-Chief of men’s magazine Maxim.
- Target is teaming up with TOMS for a limited edition holidays collection that will include, footwear, apparel and home goods.
- This season Hunter wants to trendify the rainboot with the introduction of the high-heeled wellie (rubber and leather versions).
Fun Fashion Fact
The ingredient a perfume is named after isn’t always present in the scent you are buying. I love this quote from Jean-Claude Ellena, parfumeur exclusif for Hermès, from the book The Diary of a Nose: A Year in the Life of a Parfumeur:
“As a perfumer, when I want to evoke a smell, I use signs that — taken separately — have no connection with the thing I’m expressing: there has never been any tea in Bulgari’s Eau parfumée au thé vert, mango in Un Jardin sur le Nil by Hermès, or flint in Terre d’Hermès, yet the public ‘feels’ they are there. To cite Jean Giono, ‘all the work of expression takes place in the reader’s mind; from that he derives his pleasure and the satisfaction, gratification and joy it gives him’. Although perfumers are traditionally compared to musical composers, I have always felt like a writer of smells.”
