Nordies Savvy Dept Becomes Budget-friendly to Compete with Zara - YouLookFab Forum

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Nordies Savvy Dept Becomes Budget-friendly to Compete with Zara

Angie

(website)

Fashion Stylist

HAH! Isn't that interesting. I just spent time talking to the Departmental Manager.

The Savvy dept - stocking pret-a-porter collections that run between price points $300 to $900 - is changing focus to ONLY stock an assortment under $98. Some of the stuff will be made by Nordstrom, the rest by other vendors.

Some of the existing Savvy brands will be moved out to Individualist, so no worries there if you are a Savvy shopper today.

The whole thing came about because young sales associates in their early 20s who work at Nordies can't afford to shop at Nordies! (The Junior area obviously too casual and junior for fashion forward career wear).

Some of the merchandise is already on the floor - it looks fantastic - and the floral bomber in this morning's post is actually part of the range coming in at $88.

I'm curious to see how this new collection will shape up and compare with Zara. (You know I am a HUGE Zara fan).

Shopping

39 replies

Latest reply was from Auburn

Aida

Veteran

Wow that's a big change! Will their production be quick like Zara? (or I should say, somewhat like.. I don't think anything can be as quick as Zara!) I will definitely be checking out the new Savvy as I love love love Zara and we don't have it here (yet?) *sniffle*

Parsley

Veteran

Hmm, competing with Zara sounds great, as long as they don't get rid of all their other brands.

Thanks for the heads-up!

Angie

(website)

Fashion Stylist

But we will be getting a Zara, Aida

Parsley, they will be getting rid of some the brands - but not all of them.

deb

Veteran

This should be fun!

Aida

Veteran

Well then I can't wait to have both

K. Period.

Veteran

That's fantastic! I hated it when they shifted the department around and took Halogen out of there. Now I have to search for it in Point of View. I always liked the value + fashion forwardness of Halogen until the move. Now it's more hit or miss. Hopefully we'll soon have an entire department of hit!

Adelfa

Veteran

This is truly mind-bending news! I don't even have a Nordy, let alone a Zara, but I will definitely check out the new Savvy when I visit down South!

Day Vies

Veteran

This is great, Nordstrom provides a much better shopping experience for me than Zara. Yay! I am all over it.

Jaime

(website)

Veteran

Now they just have to find a better international shipper!

Janet

(website)

Veteran

Hmm, interesting. Maybe not such a bad thing for trendier items to be available at lower price points, but I hate to see lines I like go away in favor of a Zara-like inconsistency in quality. The Nordies closest to me is a small store and already fairly limited in selection (and its quite conservative to boot, being in a town which is not known for its fashion-forwardness!).

I like Zara but have had limited luck there with fit. Oh, and their sizing makes me feel huge.

Sveta

(website)

Veteran

It is interesting but I hope the quality will be higher than Zara's. And sizing, yes - almost nothing at Zara fits me, I am too big for this store <waving to Janet>

Debora

Veteran

I like the sound of this, especially since we don't have a Zara in my neck of the woods!

CocoLion

(website)

Veteran

I noticed that they were putting Topshop merchandise in Saavy, so this makes sense.

Angie

(website)

Fashion Stylist

From what I have already seen, the quality and sizing is more consistent than Zara (and roomier fits to boot). Also, remember that Zara has a bad return and customer service policy - you'll get the incomparable Nordies return policy with this range.

Shevia, you crack me up. Spot on! Inge will high five you.

That's also spot on, Denise.

Janet, you'll probably be able to buy the lines you like from Individualist (most of the lines will go there, and the denim brands will go to TBD). Although we may have to ban any more leather jacket purchases

Janet

(website)

Veteran

Oh, that's good to hear, Angie.

I've never seen a Topshop item in our local Nordies.

Angie

(website)

Fashion Stylist

We posted at the same time, Janet. HAHAHAHAHA!!!! I edited my comment.

rae

(website)

Veteran

Wow, interesting and cool! Maybe they can move me into that dpt... lol

Janet

(website)

Veteran

LOL Angie! The Elizabeth & James blazer I just ordered to try out -- well, it's not leather, so I guess I get a pass on that one?

Angie

(website)

Fashion Stylist

Here's hoping, Rae

Good girl, Janet.

Sarah A

Veteran

I find this post interesting but as the nearest Nordies is a 3 hours drive I am unlikely to visit anytime soon. Are these categories (savvy, point of view, individualist) some how sortable on the webpage? I typically have a specific item i search for but a browsing experience of a particular curated set of items might be interesting... and hopefully I am not showing my ignorance with this question! I have now purchased 3 Nordies items and am thrilled with them, and their free return shipping for the boots and jacket that didnt work!

Karie

(website)

Veteran

We have just about every major dept. store chain here, but...no Nordies and no Zara ...boo hoo

sarah

Veteran

Oh, that is so exciting. I love Nordie's customer service and my limited experience with Zara was a nightmare (the sizing was wretched, the returns were a pain). Hooray! Thanks for the news, Angie.

Beth Ann

Veteran

Woohoo! I will be glad to check it out. Hopefully I won't be sized-out, as I am at Zara.

Joy

Veteran

Such exciting news! We have a Nordstroms but no Zara.

RunningSue

One of the sales associates at Nordies downtown mentioned this would be happening. I think she is one of the young associates who works in Savvy but cannot afford their clothes. She told me part of the reason was that shoppers would buy the silk Joie tops for $150 and then return them due to their price point. It will be nice to have a trendy department for adults with an attainable price point.

When and where will Zara be opening in Seattle?

Amy

(website)

Veteran

It will be interesting to see how it shapes up!

Inge

(website)

Oh this is interesting to read, Angie, and good news for all the Nordies shoppers I think. Can't wait to see what kind of merchandise will be on offer.

And yes, big high five Shevia (and big sigh too). I think Nordies, J.Crew and all the others who are now working with Fifty One should go have a chat with Shopbop. They ship internationally too and are getting it right...

krishnidoux

Veteran

So finally Savvy will be true to its name. A Savvy shopper will really be a savvy shopper

marianna

Veteran

So interesting. I heard that this change was coming... they're trying to target the young-professional fashion savvy market. The 20-somethings who like high fashion but can't afford it yet! I think this is a very smart move and I think it will do well.

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