I see what you mean...I would prefer it not to be there myself, but it's not too bad, really (not like an obnoxious Coach bag, for example). And apart from the logo, it's probably the nicest horizontally striped jacket I've seen (I've seen Banana Republic and other versions). I think it's tolerable and the jacket is very nice in terms of cut and striping--the striping has narrower blue than white stripes, which makes it stand out and the effect is mod and sharp.