That was sort of a hybrid between a website and a physical store? Imagine this:

You walk into the store and are shown to a larger dressing room with a computer screen. On the screen, in the privacy of the room (where your friends can join you and have their own screens if they wish) you can filter, sort browse. A sales person can also help you pick things out based on their product knowledge and knowledge of your style (because they are personal stylists, not traditional sales staff).

You place your order and within a couple of minutes the clothes are automatically brought to a window in your room. Since you've shopped there before and had your measurements taken, the sizes are all close to your size, without you having to guess.

You try them on and place the things you don't want in another window and they are whisked away. Your sales person rings you up on the spot and you go on your merry way.

I am reading "The Toyota Way" and this is my first idea for applying "lean" to fashion retail. I was thinking about how the shoes floor at Nordies or other dept stores work - they set out samples and then bring you your size. Also, Nordies has such a convoluted set up with their depts in-store, but online its much easier to see across all the depts what is on offer that you might be interested in. It also hides the messy stock that is "sticks" (broken sizing) that tend to clutter racks on the floor, and allows the merchandisers to not have to invest in a whole size run if that's not what they'll sell (called "presentation stock" because it's only there to make the rack look good and full).

I thought I'd run the idea by you ladies and get your feedback since you're all such great shoppers!