I got a new style book out of the library recently (Frumpy to Foxy in 15 minutes flat). While I won't comment here about its advice, I will say that what irked me was a whole book of what I think of as magazine prose.
eg
"One final touch takes you from babe to bombshell: Turn up the heat by sticking a crystal tatto on the back of you shoulder or near your collarbone. Talk about a clever conversation starter!"

It made me realise how much I appreciate Angie's prose, which is more original and interesting.