Hi Truecolors --
You said:
"I'm about to write a blog article and thought I'd consult "the wise ones" on this forum. My clients are generally women over fifty who are reinventing their careers and styles."
so "boxes" aside, I'm pro keeping your planned title. [SEO and turning readers into clients for the win!]
While you got tons of good tips above, I'm kind of surprised by some of the responses. YLF members are by definition CURRENTLY interested in personal style/fashion/trends, so not your target audience.
However, I know a lot of us began our style etc journey with lots in common no matter our age at the time. We had:
- similar desires (reinvention, looking more current)
- similar cluelessness (how? what? when?)
- similar internal and external barriers (workplace factors, body shape issues, physical limitations, money, time)
I've both read the stories and BTDT....
Of course any person can chose to wear any thing. But floundering people generally like direction! Some will follow it to the letter; others will use suggestions as a jumping off point and pass it through their own filters.
For any style article, visuals help -- and for yours I'd think they'd really help. It all depends on how you want to structure your article, but I could see posting a range of "shows" along with your "tells."
So take haircuts. Show -- '90s bob --> updated classic bob --> trendy short cut. Show -- Outdated long --> updated long --> trendy long. Ditto for makeup and accessories.
For casual, similar with an outfit (jeans + top?) so you could show boyfriends, skinny jeans, straight and/or bootcuts with a variety of tops.
And then the same for professional wear (casual business casual, dressier bc?)
You get the idea. Maybe it's a series that includes hair/makeup, accessories, and clothing. Or maybe you show outfits that include the extras.
And FTR, I'm mid-40s but my friends range in age and stylistic tastes. My most seasoned pal (mid-70s) dresses the most trendy/young and doesn't care what people think -- and she admits it's a luxury that she doesn't have to care!