Okay, I'll have to go peruse some of these euro brands. Fjallraven has one that I've looked at before, but it's a little more than I want to spend on a seasonally-limited piece.
New England weather is so weird and tricky. In theory, the temps are sweater weather. But if it's been raining, the damp air means I want a sweater PLUS a puffy layer PLUS something on top of that. Unless I'm running, then I'm in a long-sleeve tee with maybe a windshell on top, and that's fine. The niche I'm trying to fill is more standing around at the-park watching kids / it always rains on farmers market day / in the sun it's hot but in the shade there's still snow / holy crap the wind is ten times stronger on the beach.
There is really no reason for me not to try out the Everlane anorak. The price is reasonable, the colours make me happy, and they do a good job designing outerwear that works over big chunky knits and such. The thing about a lot of technical brands is they cut their outerwear to be worn over technical mid-layers, not oversized cotton sweaters.
As far as brands go, and gear vs not-gear, I consider "stylish" to be a property of the wearer, not the label. And functionality has more to do with the individual garment than who made it or its intended use. So on one hand, department store cashmere sweaters make great mid-layers for winter hiking, and fine cotton dress shirts make can serve as sun layers for desert hiking or sunny paddle trips. Conversely, Tevas and Chacos are cute, comfortable, functional sandals that also happen to be trending, so why not wear them around town *and* on camping trips? I might avoid shopping certain brands for ethical reasons, but otherwise I try to keep an open mind and leave "no stone unturned" as Angie would say.