I understand why some of you are a bit bothered by certain terms, in general I'm pretty easygoing, so I don't really mind. Because English isn't my first language, I actually find it kind of quirky when I hear someone being addressed as "dear" or "love" or "sweetie" (on tv or irl).
What I still find strange is the following: about ten years ago my bank apparently adapted a new nationwide policy. Since then they address all their customers by their first names. Everytime I hear someone say (even new employees that don't know me at all, or employees at another branch etc.) "can I help you with something, Inge?", I do think "uh isn't that a tad too informal"...