You have a point there, Meredith. I bought some all-natural sunscreen for my DD and I, but it wasn't effective, and we got more sun than we bargained for even though we kept reapplying it. We're very lucky we didn't burn. We used a CVS brand the rest of the time, and I bought some Hawaiian Tropic SPF 50 at the resort when we realized we needed something a lot better. The Neutrogena I used on my face was okay, but better after I applied the Jane Iredale powder sunscreen (not inexpensive, but well worth it).