Venture capital, online shopping, and a travel web? Mmm. Don't want to be a buzzkill or anything - but the three ladies at the top of the article aren't techies. Marissa... she's a techie by the skin of her teeth.
I think Northern California is very fashion conscious, but the rules are very different.
Ok, ladies, now really get ready to throw your tomatoes at me: But, ahem, I make the observation that biotech folk are more interested in fashion trends than others... which just goes to prove once again, biology is not a hard science ;>