I know Boden is popular with this group, but I’ve never been drawn to the brand. Their patterns skew a bit twee in my eyes, and though I love the colors, I usually don’t love the color combos (too many color-wheel opposites instead of my preferred tonal/neighborly colors). But this summer Boden seems to have a great collection! Lots of embroidery and colors that are much more appealing to me.

But you know how it is, getting familiar with a new brand means learning the return policies and their particular sizing quirks, etc.

So, convince me. Should I bother to get to know Boden?

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