Yes I thought of YLF too.
But I don't know, sometimes the lifestyle focus feels more exclusive. Like, not only do I need to be up on fashion (which is my pleasure, not a chore), but now to be "cool" I have to be all in-the-know about food, design, beauty, hair, music …
Or is it just the nature of blogging that inspires the lifestyle approach. More products to pitch that way. Aren't they all trying to be "it" makers -- be the ones behind the "it" face cream, the "it" song, etc.
Maybe I need to give Garance Dore more of a chance, but I really appreciate Angie and Greg's straight-forward, unpretentious approach.