Holy cow ! This makes sense. I have read a lot of Paco Underhill's work ( he basically designed the modern department store for the maximum purchases ) , but I had never heard this.
I am so going through this now that I have made 3 purchases the last two days after almost 13 weeks on SYC. I am just itching to buy.
Many years ago I smoked. I have asthma and I did research on cigarette smoke (it's ugly ) yet I could not quit after several tries. Finally, I came to the realization that I just had to go cold turkey and not even allow myself one socially. I haven't touched a cigarette since, but I know that if I ever touch one I will be having 3 packs the next day. I can feel it.
Darn, I can go without smoking but I can't go naked.