You know, honestly, I just think it touches me when a company representative remembers something specific about me, or pays attention to reviews on a personal level in this way.
About a year ago I had a sales representative who helped me out at Nordstrom, and we while we weren't able to find the specific item that I was looking for, she helped me place a special order for a different (inexpensive) product.
Then a few days later when some new items came into their store, she took the time to call me and tell me that some of the pieces had specific attributes that I'd been searching for the other day in the store, just in case I was interested in checking them out.
I was so impressed that someone would take the time to do this, and remember exactly what I was looking for - and it didn't feel like a high-pressure sales technique either.
Carissa Rose is another company that really won me over. Not only are the company representatives very responsive if you contact them with questions, but Carissa herself helped my mom order a shirt for me as a surprise gift, and was very sweet to her in helping her find just the right size.
Honestly, the personal touch - whether with a small, owner-operated company or a large corporation - goes such a long way to making me feel like my opinions are heard, and totally solidifies my brand loyalty. I particularly love having this experience with small online retailers like Second Base - though I'm shopping virtually, it makes me feel as if I'm buying from a small neighborhood boutique where my reaction and purchases truly are noticed, and my business is valued. I'm willing to spend a little more money up front if I know that the company really stands by their product quality and commitment to customer service; it's not only the great experience that I have as a consumer, but the fact that I genuinely feel proud to support a business that stands by these principles.