Or any season, for that matter, but the challenges are especially acute in the summer, when layering is often not a viable option, and clothes have to be able to handle all kinds of activity.

What guides you in creating a successful casual look that also reflects your own individual style?

For myself I am thinking: pieces that are well cut and which suit my body type. And trying to find simple accessories that give a touch of something unique to a very simple formula.

Today I am wearing a very laid-back red tank over black clamdiggers with black sandals. My earrings are rather subdued (dangly little dolphins) because I took a longish, multi-coloured beaded necklace (a chain of flowers) and knotted it right at the bustline for the individual touch. I'm afraid I'm having camera issues so no WIW yet.

I am looking forward to hearing how you deal with this issue, which has caused a few frustrated posts around here, and seeing how you deal with it in your WIWs.