I think Barbara Diane and Sarah raise an interesting point. I remember a time when discounts of 10-15% were the norm for clearing out end-of-season merchandise. By the time discounts reached 20-25%, only the dregs remained; discounts of 60% were unheard of because retailers and manufacturers wouldn’t be able to recover their costs.
I suspect today’s margins are quite different since discounts of 50% or higher are quite common. That $90 price tag assumes that, in a few weeks, that garment will be selling for under $50 AND both the retailer, distributer, and manufacturer will be covering their costs and making a profit. Once you account for design and labor, the actual cost of the materials in that $90 garment probably is in the $10-15 range. Even a quick trip to a fabric shop will show you what kind of fabric and notions you’ll get at that price point.
I guess my point is that most of us no longer have any idea of what it would cost to make that longed-for quality garment in today’s retail environment. When I used to sew my own clothes back in the 80s, it would cost me $25 dollars to make a simple cotton shirt with $15 dollars of fabric and $10 for buttons, notions, thread, and interfacing—and my own 2 hours of labour. In 2018, that shirt would now cost me $160 in materials alone and would have to retail at close to $400 in order to give consumers the kind of discounts they regularly expect.