http://www.ljpoisk.ru/archive/4198675.html
This doesn't look new and is partly a foreign language site. I stumbled on it while looking
up the former editor of Vogue, Edna Woolman Chase.
""Concentrate completely on showing the dress, light it for this purpose and if that can't be done with art then art be damned. Show the dress. This is an order straight from the boss's mouth and will you please have it typed and hung in the studio".
The page is mostly, though, the fashion photography of John Rawlings. It says he introduced celebrities into the fashion shoot but primarily it's interesting for all the daylight and outdoor photography against which you see exceedingly well-dressed women a la Mad Men. From a day when it wasn't a mark against you that you
made a big effort to look put together. The article says he emphasized a less labor intensive glamour than European fashion but in our day that's not at all obvious!
I do like how well you can see the clothes and that most of them are not lying prostrate - something I hate in fashion photography.
And oh man look at Gene Tierney in that dark overcoat and shoulder bag, against a sort of packing crate wall.