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It is hard to choose just one quote or reason for sharing this article about Reformation. Basically, it is about milking the hypocrisy of its own customer base. "
‘Buy less, use less’—isn’t a scalable strategy,”
says the founder. So, you can read all about what strategies they have found scalable. They found that virtue signalling is hawt and aim their merchandising toward assuaging guilt. Their relationship with plus size clothes is, therefore, complicated. Fat people use too many resources, doncha know. Alflalo, the founder, nails her brand right here:
"once told the Times that she wanted to combine “altruism and narcissism"
JENNI, hawt is a kind of slang or internet slang for "hot" - sexy, desirable. People use it to make fun of how hotness is proclaimed for everything but they also use it seriously., in the sense of "of course, I'm not the kind of person concerned with being hot, just happen to be very hot"
I found lots of good ideas in this post about layering puffers, jean jackets, fleece, blazers, etc. Great for this time of year and helpful if one wants to make outfits more casual.