Data geekery plus customer satisfaction used to innovate the personal style and shopping experience at StitchFix in this HBR article:
“The part of me that loves data knew it could be used to create a better experience with apparel. After all, fit and taste are just a bunch of attributes: waist, inseam, material, color, weight, durability, and pattern. It’s all just data. If you collect enough, you’ll get a pretty good picture of what clothes people want.
“But the part of me that loves clothes recognized the human element in shopping—the feeling of finding something you weren’t expecting to and delighting in the fact that it fits you and your budget. I saw an opportunity to combine those two elements—data and human experience—to create a new model for buying clothes.”
https://hbr.org/2018/05/stitch.....ium=social