Fashintern, thank you for your thoughtful comment. You are absolutely correct in noting some employers are having no problem in attracting and retaining employees. However, retail workers know they are often deemed disposable, forced to live with unpredictable scheduling, low wages, and feeling stuck in jobs that offer little opportunity for advancement. While many large retailers have their eyes set on automation, human associates will always prove valuable. Face-to-face interaction is at the heart of the retail experience. When shoppers enter a store, that is what they expect, and it’s an essential part of building customer relationships and brand loyalty.
Hiring new employees is only half the battle. Employers must change the status quo in retail employment and think of their workforce as a valuable asset that needs engagement. Unpredictable work schedules are among the most egregious aspects of working in retail. This is especially true for students, parents of young children, or those who have jobs to supplement their income.
In 2018, Gap tested stable scheduling in some selected stores. After eight months, the company found improvements in employee productivity, as well as sales. Gap now posts workers’ hours two weeks in advance and stopped scheduling on-call shifts. Employees can also use a dedicated app to switch schedules.
Motivating employees can range from helping them to explore new ways to engage with customers, providing training, job-sharing, and delegating responsibilities, supporting continuous learning and professional development. Sorry for the very LONG and rambling response but I have discussed this very issue with friends and acquaintances who are in the retail sector.
