I am doing a photo shoot for a website I'm creating. I am an executive coach and want to come across as professional but also as me (classic with a funky edge). I will definitely keep it polished. I am torn about black and white or color. I also prefer photos that seem more naturally posed vs. super posed like formal headshots (like I used to have on my acting resume).

I would appreciate any tips you have for photo shoots overall.

And I would especilaly appreciate any tips you have for photo shoots and clothing. What tends to work best and what not? Layers, patterns, colors, textures. I can of course wear tons of things and try but I will have limited time. Thanks so much!