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My absolute favorite is Softlips vanillla flavored. It doesn't feel waxy and the flavor is very subtle. I discovered it a few years ago when we got away and I forgot my lipbalm... I made my husband stop at a drug store in Los Banos and that is what they had. I've not used anything else sense. I keep a tube in each of my purses and one stays on my nightstand next to my bed.
I use Burts Bees with pomegrante too. But I also like the Norweigan formula ones. I am sure that I have about 10 different ones lying around in various bags and coat pockets.
I've used a ton but my all time favorite is Bonne Bell Lip Smaker in Dr. Pepper. The funny thing is I don't like any of the other flavors.It's not sticky or waxy and has a super-sheer red sheen.
It's the only one I've ever used that doesn't make my lips peel, and it totally natural and awesome! I bought one for everyone in my family for xmas (in addition to their "real" gifts).